Apple newsstands :
what does it really mean for publishers?
Snuck into last night's apple world wide developer conference was the announcement of Newsstand, which puts digital newspaper and magazine products into one dedicated place. Much like iBooks, the Newsstand app racks everything up on a wooden shelf (how quaint!) and there's a new section of the App Store set aside specifically for newspaper and magazines.
Once you've subscribed to a publication, Newsstand automatically downloads the new edition when it is published.
This completes the painfully slow move – about nine months – on behalf of apple and news publishers to a digital news service within iTunes.
The first half of the service, which collects payments for subscriptions, launched in February after its debut with News Corp's The Daily news app. Publishers choose the frequency of subscription (from weekly to annual). Until then, publishers such as Condé Nast had been trying individual apps for each publication, and without much satisfaction. Digital titles had required users to download and pay for each edition individually.
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